It is 2022, there is no doubt that the world of advertising is fully online. If your business is not being advertised online, it doesn’t exist. It is that simple. But even though there are many mediums through which you can advertise online, should you completely disregard all other ways to advertise? We’re not talking about TV and radio. There are other types of advertising such as billboards, newspaper ads and sign posts among the rest.
Well, there is one more that you probably didn’t think about. Truck trailers. Data shows that there are nearly 2 million semi-trucks currently in operation in the United States. Along with that, there are around 5.6 million semi truck trailers that are being towed by those trucks. What do those trucks do everyday? They drive around the country on public roads. Trucks drive an estimated 140 billion miles every year. Just try to imagine how many eyes are those trucks exposed to, every single day?
So, would you want to put your company’s logo, message or product on a moving billboard? Here is why you should:
You pay for a billboard and your message stays there for a month or two, exposed to mostly the same people everyday. You put your message on a truck trailer banner and you get a billboard that might cross the state or the country a few times this month.
Truck trailers have to be covered in some way. By putting a sponsored message on a truck trailer, you lower the cost for the trucking companies, so naturally, their cost towards you should not be as high as a billboard which is there specifically for advertisement purposes.
There are many more opportunities to get creative with an advertisement area that is placed on wheels and moves through the country. Most of the world’s greatest brands do it and many of their truck advertisements have become hits that spread across the country.