The Kiev native already worked in Singapore, Malaysia, Thailand and Jakarta and was on several covers there, such as L `Officiel, Elle, Style, and Female. Designer and ex MTV editor Leyla Piedayesh, whose nickname has always been LaLa, is the founder of the label.
In January 2004 she presented her first Lala Berlin knitwear collection at Premium in Berlin. Now the mix of friendly metropolis couture and high-end knitwear has become her trademark.
Today Lala Berlin is available in more than 60 stores worldwide