TikTok was initially popular among the young generation for lip-syncing and dance challenges. The app has evolved and grown to accommodate other types of content. This led to the development of the TikTok business, which big business brands use to advertise their product and services and connect with their target audience.
Many businesses have grown and realized more profits using this app. The app has new features designed to increase engagement for your brand, so if you are still on the fence about using this popular social media app, here are several reasons TikTok marketing is suitable for your business.
1. Most Popular Social Media Platform Worldwide
TikTok is currently the most popular social media platform globally. The most growth was realized during the COVID-19 pandemic as people had more time to explore and discover all the things this app can do. In 2020, TikTok recorded the most downloads in the first quarter, amounting to 315 million.
With over a billion users worldwide, TikTok gives your global business exposure and a plus if you are operating an international business. TikTok is famous for content creators’ creative skills, placing them in a better position to form collaborative deals with brands. And as such, the onset of online careers, including influencers and content creators, such as Khaby lame.
It is estimated that 90% of TikTok users visit the app daily, spending a minimum of 52 minutes on it. And their user demographic shows that 59% of the people using the app are above 24 years, meaning that your target audience demographic is covered within this range.
2. Not Costly To Advertise
Since TikTok allows using raw and unedited videos, you don’t need a huge budget to advertise on the app. People will relate more to your brand if you post authentic and unpolished content. Thus you don’t need expensive editing apps or cameras because you use your phone to shoot the videos.
TikTok gives more airtime to user-generated content (UGC) as people don’t view them as ads. That’s why companies work with influencers and use their content, such as a recording of them unboxing, to market their products. The app also has a flexible budget with ads starting at $10 for 1000 views, but a business must spend at least $500, making it more affordable than other social platforms.
3. Viral Content Maximizes Exposure
If you want your content to go viral, you must keep up with the trends to ensure your ads appear relevant to the app’s algorithm, as it increases the chances of your videos appearing on people’s feeds.
So as a brand, ensure your marketing team is creative and can start trends that have the potential to go viral. That’s where businesses use branded hashtags, challenges, and branded takeovers, encouraging users to participate, thus giving you access to a broader audience.
The key to becoming viral on TikTok is to hop on a trending challenge. That’s why you find many people using similar songs and hashtags on their videos, but ensure that the trend is relevant to your brand.
4. Variety of Ads
The TikTok ads program is relatively new and competes with other social networks, such as Instagram and Snapchat. Their ads are almost similar to those used in different social channels, but they have some advantages that every marketer should be aware of. These ads include:
● In-Feed Ads
These ads you see in between stories are pretty common on Instagram. The best part of using in-ad feeds on TikTok is their ability to be customized to include multiple calls to action. They also allow you to creatively have intricate graphics and motion, making your content better and almost similar to regular TikTok videos.
● Branded Hashtag Challenges
This engagement format helps businesses tap into TikTok users’ passion for creating and expressing their brand awareness. It helps enhance engagement beyond just clicking on a video and viewing it, as users can participate and create content based on your campaign theme.
They are usually found on the TikTok discover page, and they are fun and effective as they help businesses create a connection between their brand and the audience. The downside of branded hashtag challenges is their costly nature, as you’ll need to pay a fixed fee of $150,000 for a 6-day challenge.
● Branded Takeovers
Almost similar to TopView, but the most significant feature is that they cannot be skipped. They appear when a TikTok user opens their app but do not allow commenting or liking. Therefore, if you want to use branded takeover ads, you’d better incorporate other forms of ads to ensure you have a wide and deeper reach.
● TopViews
These are ads placed on top-of-page, such that the minute a user opens the app, your video will be the first one to appear. They appear for about 60 seconds and are usually full-screen videos.
● Branded Effects
TikTok allows brands to incorporate AR (augmented reality) overlays in their videos, encouraging user participation. However, they are pretty expensive as each effect costs an average of $100,000.
5. Allows Collaboration With Content Creators
Working with creators helps increase brand engagement and viewer rates through unscripted content that users can relate to. You can collaborate with content creators if you don’t want to use TikTok ads. This helps you avoid the hassle of video production, as the creators are responsible for coming up with quality and engaging content.
The most popular TikTok trends are try-on-haul, unboxing, or showing product success stories with before and after motion pictures. This helps increase sales.
Final Thoughts
TiKTok is a popular social app that has attracted the use of many businesses as a marketing tool using raw and unscripted videos. This makes it an excellent tool for your business as you do not need to invest in complex video editing tools or expensive cameras, as your phone is sufficient. Download the app, create an account, create content, and see your business grow.
